2017-2021
THE NO BACKPACK YEARS
Read why we took a production break from backpacks between 2017 and 2021. Learn about the collaboration and challenges that led to the creation of 'The Backpack'—a symbol of refined functionality.
This was at the beginning of 2015. As I (Catherine) waded through Stockholm's sea of sameness, it hit me – everyone was wearing one of two backpack brands. I realized we needed to offer something to shake up the streets – not in a tacky fashion way, but to find some middle ground between the teenagers backpack and the super serious business backpacks.I had not yet worn him down.
So, I pitched the idea of a unique, not-too-serious backpack to Niklas. He hadn't yet tired of my barrage of ideas and designed five different prototypes in vegan materials like canvas and nylon. I impulsively sent all five into production – including one with a gold logo that I’m still unsure about.
THE MOOD AT THE OFFICE
But as our ambitions grew, so did our clashes. Our tiny 10m2 studio became a battleground of creativity: me, the fast-moving hare, pushing hard; Niklas, the meticulous tortoise, urging patience. "Speed it up, Niklas!" I'd demand. "Craftsmanship takes time," he’d insist. Result? A no backpacks were produced from us between 2017-2021.
Today
Somewhere around 2022 we managed to get out of our heads. Presenting 'The Backpack'. We took casual elegance and gave it a twist, blending it with reliability and function. Water-repellent material, a smart magnetic lid closure, a hidden pocket in the back. If you believe that shortcuts leads to nowhere this is the backpack for you.
purposely engineered
P.E.T.A approved vegan leather
Water-Repellent Nylon
great
Materials
Adjustable Detachable Straps
Logo Engraved Zippers
fine
details
Customade Monogram Pattern
Hexagon monogram interior