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THE STORY

why we did not produce any backpacks during 2017-2021

This was at the beginning of 2015. As I (Catherine) waded through Stockholm's sea of sameness, it hit me – everyone was wearing one of two backpack brands. I realized we needed to offer something to shake up the streets – not in a tacky fashion way, but to find some middle ground between the teenagers backpack and the super serious business backpacks.

I had not yet worn him down.

So, I pitched the idea of a unique, not-too-serious backpack to Niklas. He hadn't yet tired of my barrage of ideas and designed five different prototypes in vegan materials like canvas and nylon. I impulsively sent all five into production – including one with a gold logo that I’m still unsure about.

THE MOOD AT THE OFFICE

But as our ambitions grew, so did our clashes. Our tiny 10m2 studio became a battleground of creativity: me, the fast-moving hare, pushing hard; Niklas, the meticulous tortoise, urging patience. "Speed it up, Niklas!" I'd demand. "Craftsmanship takes time," he’d insist. Result? A no backpacks were produced from us between 2017-2021.

Today

Somewhere around 2022 we managed to get out of our heads. Presenting 'The Backpack'. We took casual elegance and gave it a twist, blending it with reliability and function. Water-repellent material, a smart magnetic lid closure, a hidden pocket in the back. If you believe that shortcuts leads to nowhere this is the backpack for you.

purposely engineered

P.E.T.A approved vegan leather

Water-Repellent Nylon

great
Materials

Adjustable Detachable Straps

Logo Engraved Zippers

fine
details

Customade Monogram Pattern

Hexagon monogram interior

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