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From Two Visions to Five Models

OUR DESIGN PROCESS

For us, it all started with a shared dream to create something unique. But the path was anything but simple, as our visions initially went in two different directions. Catherine, with her experience selling bags to major players, saw the potential in offering a wide range of models to cater to different tastes and needs. Niklas, on the other hand, envisioned creating just a few meticulously designed bags where every detail counted. Catherine proposed a comprehensive collection of up to 100 models, while Niklas wanted to keep the selection more limited.

The first collection was a compromise: 20–30 models that Niklas quickly designed to meet market demands. Over time, however, Niklas’ philosophy proved to be the right approach. We refined our range and narrowed it down to five models that combine style, functionality, and sustainability. Drawing from our prototypes, we incorporated the best features to create bags that are both visually appealing and practical—like our ultimate laptop bag, which is elegant yet full of functional details.

Our Design, Our Identity

Finding the perfect logo design has been a journey filled with experimentation and testing. We tried everything from engraved PU leather logos to external square logos, but none felt quite right. Eventually, we settled on a discreet, sleek logo that blends perfectly with our Scandinavian minimalist design—adding character without overwhelming the aesthetic.

Even our inner label has evolved. What might seem like a minor detail to many was, for us, a given focus of attention. We tested different sizes, placements, and fonts until landing on a refined and luxurious label. We’ve also fine-tuned other elements, like the hexagon-shaped zipper pulls inspired by our logo. The inner lining, which was initially plain and impersonal, now features a custom-designed pattern created by designer Nandi, also inspired by our logo.

Our Journey to the Perfect Bag

The Details That Make a Difference

Our products are constantly evolving, with every detail refined to achieve the perfect balance of aesthetics, functionality, and comfort. For example, our laptop bag went through over 20 prototypes before we found the optimal design. We tested, adjusted, and combined the best elements from each version to create the bag we offer today, meeting our high standards.

The briefcase was a natural complement to the laptop bag, offering extra space for items like a pair of shoes or a sweater—small details that make a big difference.

Our duffel bag, one of our original models, has also undergone several design transformations. Initially made from coarse canvas, we transitioned to soft, durable nylon that feels both exclusive and functional. The vegan PU leather’s color evolved from a streaky burgundy shade to a sophisticated cognac tone, while the shoulder strap attachments were repositioned for optimal comfort.

Handles, once standard, were redesigned with inspiration from our logo to create a more personal touch. We also improved the hooks on the shoulder straps, making them sturdier and engraving our logo on the buckle—a small but exclusive detail. Every improvement, from material selection to tiny design features, reflects our focus on sustainability and elegance. These small but vital details give our bags a timeless and functional character.

This approach has guided the creation of all our models—and continues to do so—ensuring that every bag from Steele & Borough is truly unique.

A Passion for Details

For us, design is about more than just bags—it’s about creating a complete experience. No detail is left to chance, and we take pride in ensuring every decision has purpose. Catherine inspires Niklas with her vision and ideas for enhancing the design, while Niklas meticulously refines every detail to create something extraordinary.

Our bags are designed to suit every occasion, combining functionality with sophisticated design so they can be worn both day-to-day and on the go. By blending influences from the past and the present, we create timeless bags that stand apart from fleeting trends.

Every detail, from the hexagon-shaped fastenings to the logo-engraved zippers, has been carefully chosen to deliver an exclusive and luxurious feel without an exorbitant price tag. For us, quality and sustainability are about more than just appearances.

We’ve spent years developing our bags, creating numerous prototypes to perfect the five models we offer today. It’s this passion for detail and quality that makes our bags unique—something we hope you’ll love today and for many years to come.

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